GRIFON is a conceptual ceremonial candle Maison built around ancient symbolism, sculptural form, and a restrained editorial visual language. The project explores how traditional candle-making can be reinterpreted through a contemporary lens, balancing materiality, symbolism and modern luxury to create an identity that feels timeless, atmospheric, and culturally refined without relying on conventional ideas of luxury.
Brand Identity | Packaging | Art Direction | 3D Visualization |
AI-Assisted Development
CHALLENGE
“Create a luxury candle concept that moves beyond conventional fragrance and home décor branding. The challenge was to balance ancient influence with contemporary restraint, building a brand that feels distinctive, collectible, and elevated while still communicating craftsmanship, atmosphere, and the ritualistic nature of scent.”
OUTCOME
“A cohesive luxury identity that positions GRIFON as more than a candle brand, but as a modern object of customs and atmosphere. The final system brings together symbolic storytelling, tactile packaging, and cinematic art direction to create a world that feels collectible, timeless, and unmistakably its own.”
— PROJECT NAME
GRIFON Visual Identity
— ROLE
Creative Director
Product Design
3D Rendering
Image Editing
AI Design
Campaign Launch Supervisor
— DATE
08.06.2026
GRIFON explored how the traditional candle category could be reimagined through a more symbolic, sculptural, and design-led perspective. The goal was to move beyond conventional luxury fragrance branding and create a restrained, atmospheric identity rooted in ancient mythology, ritual, materiality, and contemporary editorial culture.
The process included brand strategy, naming, visual identity, packaging design, fragrance concepts, campaign direction, product rendering, AI image manipulation, and digital content. Refined typography, tactile materials, embossed details, muted tones, metallic finishes, and cinematic imagery were used to give each scent its own character while maintaining a cohesive visual language across the collection.
The outcome was a luxury candle brand that feels closer to fashion, art, architecture, and collectible design than traditional home fragrance. GRIFON was designed to exist as both a functional object and a visual artifact, timeless, atmospheric, and instantly recognizable, with a world that extends naturally from physical packaging into editorial campaigns and digital platforms.
Programs Used: Cinema 4D, Adobe Photoshop, Illustrator, After Effects, Lightroom and Higgsfield AI for imagery support.