— PROJECT NAME

moé Skincare Branding

— ROLE

Creative Director, Product Design, Marketing, Campaign Launch Supervisor

— DATE

05.17.2026

moé Skincare is a fictional premium skincare brand concept built around the balance of refined aesthetics, natural warmth, and science-backed product care. Designed for adults ages 18–40, the brand speaks to a modern audience that values skincare products with both visual appeal and trusted quality.

The project focuses on developing a polished visual identity and brand campaign through packaging design, color palette, product presentation, and marketing strategy. Inspired by elevated minimalist brands like Aesop and Salt & Stone, moé takes a softer, more human-centered approach by creating a skincare experience that feels clean, elegant, approachable, and intentionally crafted.

“Made to Feel Like You”

Tools Used: Adobe Photoshop, Illustrator, Lightroom. Higgsfield and Unsplash for partial image assets.